1.0 Executive Summary
1.1 Business Objective
1.3 keys to success
2.0 Company Summary
2.1 Company Ownership
2.2 Startup Summary
4.0 Market Analysis
4.1 Market Segmentation
4.2 Service Business Analysis
5.0 Strategy And Implementation Summary
5.1 Competitive Edge
5.2 Marketing Strategy
5.3 Sales Strategy
6.0 Management Summary
6.1 Personnel Plan
7.0 Financial Plan
7.1 Startup Funding
7.2 Projected Profit And Loss
Demura Cleaners is a start-up enterprise to be established in Ikeja, Lagos as an enterprise
firm owned by Demura. The Enterprise will provide dry cleaning, laundry, and garment
alterations, offered with regular home pick-up and delivery services. The business will have a
production facility, but will not need retail shop because of our pick-up and delivery service.
However, we will need delivery vans, and customer service trained drivers.
Customers can choose payment either at the time of each delivery, or by monthly
payment. At the end of each month we will send statements to each contract customer, itemizing
service fees and the charge for the service.
The business provides a new door-to-door dry cleaning, laundry, and alteration service in
Ikeja, or and surrounding neighborhoods that will surely attract customer attention. Working
customers may find this service is convenient for them and want to try it. If they are satisfied
with the service quality they will likely become repeat clienteles. When the patronage happens
continuously, they become loyal customers of the service. These customers will recommend
Demura Cleaners to their friends and coworkers. As more and more customers use this service,
Demura Cleaners' image is heightened and we will gain more and more grounds in the market.
Sales forecast gradually increase over the first year and comprise total sales of ₦5,
530,700. We project modest net profits the first year. Our second and third year net profits are
expected to grow substantially.