KEROSENE BUSINESS PLAN

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Dec 31 , 1969


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TABLE OF CONTENTS

EXECUTIVE SUMMARY

1.0 BUSINESS REVIEW

1.1 Description of business

1.2 Vision and mission statement

1.3 Value proposition

1.4 Critical success factor of the business industry

1.5 Contribution to local and national economy

2.0 MARKETING PLAN

2.1 Description of product

2.2 Product Delivery

2.3The Opportunity

2.4Pricing Strategy

2.5Target Market

2.6Distribution and Delivery Strategy

2.7Promotional Strategy

2.8Competition

3.0 PRODUCTION PLAN

3.1 Description of location

3.2 Raw materials

3.3 Production equipment

3.4 Production process


4.0 TECHNOLOGY CONSIDERATION

5.0 ORGANIZTIONAL AND MANAGEMENT PLAN

5.1 Ownership of the business

5.2 Profile of the promoters

5.3 Key management staff

5.4 Roles and responsibilities

5.5 Details of salary schedule


6.0 FINANCIAL PLAN

6.1 Financial assumption

6.2 Start-up capital estimation

6.3 Source of capital

6.4 Security of loan

6.5 Loan repayment plan

6.6 Profit and loss analysis

6.7 Cash flow analysis

6.8 Viability analysis


7.0 BUSINESS RISK AND MITIGATION FACTOR

7.1 Business risks

7.2 SWOT analysis


BUSINESS OVERVIEW

1.1 Our Vision Statement

Our vision as a kerosene distribution line of business in Nigeria is to become a major distributor of kerosene throughout Nigeria and the West African Coast.


1.2 Our Mission Statement

Our mission is to build a kerosene distributing business that will grow from small to big and our products can be found in different locations all around Nigeria


1.3 Value Proposition

Majority of Nigerians are low salary earners that find it hard to use gas, given its high price. They therefore can afford kerosene given its versatility and safety factor over the use of gas. 


1.4 Critical success factor of the business.


Our keys to success are

To maintain client satisfaction of at least 90%

To keep overhead cost low

To ensure professional marketing and presentation of services

To provide an active and functional website ad social media platforms.


1.5 Current Status of Business

Presently, the kerosene business is booming in Nigeria and for years to come, it will continue to boom. The oil and gas industry has been the major source of income for the country and it doesn’t look like stopping anytime soon.

1.6 Description of business industry

The oil and gas industry in Nigeria would for a very long time to come remain a money spinner for savvy investors who can spot the emerging and existing investment opportunity in the sector and take full advantage of it.

Though the sixth largest exporter of crude oil in the world, Nigeria remains one of the major importers of refined petroleum products in the world, owning to the fact that our refining capacity is greatly undermined by the challenges being faced by the refineries in the country and the general lack of investment in the sector in the country over the years.

Statistics have it that there are over six thousand {6,000} independent petroleum products marketers and six {6} major marketers of distributing and marketing petroleum products across the country. Nigeria currently consumes an estimated sixty million {60,000,000} liters of refined petroleum products {PMS, DPK and AGO} per day and with population of over one hundred and forty million {140,000,000} people, growing at the rate of about 2.7% per annum with a estimated economic growth rate of 5.7% in the past five {5} years, the market for refined petroleum products in Nigeria, is established, growing and sustainable.

Dual purpose kerosene {DPK}, popularly known as kerosene in Nigeria, probably has the highest demand and per liter profit of the three {3} refined petroleum products, with an estimated 60% of the entire population of the country using the product for cooking and lighting.

With the addition of some chemicals, kerosene can be used as aviation fuel, which is much more expensive than kerosene and at such some marketers divert the product to the aviation industry leading to scarcity of the product.

Starting kerosene distribution and marketing business with an installed capacity of less than 10,000 liters does not require, by law, an operating license.

Basically, the business in two {2} levels namely

Operating a storage and sales facility

Purchase and trucking services

Operating a storage and sales facility involves the buying, storage and sales of the product to the retail market while providing purchase and trucking services involves the purchase and trucking of the product of the retailers. The recommended capacity of the delivery truck should range between 10,000 – 16,000 liters.


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